Apple’s famous ‘There’s an app for that’ marketing slogan, created an unbelievable nine years ago now, was for a while as much a punchline as it was a part of Apple adverts –but unlike in 2009, nowadays it really does seem as if there’s an app for everything. Whatever the problem, whatever the industry, people are finding new ways to take advantage of the way smartphones and technology are changinglife across the world. The widespread use of smartphones has given rise to entrepreneurs being able to attack problems and optimize existing ideas from a different angle, with the ability to reach people with previously unthinkable ease.
In 2015, Research New Zealand estimated that a staggering 70% of Kiwis use smartphones, while Google estimates the figure even higher at 88%. The potential for such high engagement naturally means that mobile technology is one the fastest growing industries, and with that comes innovation. Including in the health industry, perhaps one of the areas most in need of innovation. While the very cutting edge of healthcare is making some incredible advances, the reality is that these advances are not available to everyone, and across the world health care systems struggle to keep up with ageing populations, particularly in developed countries, and more generally, increased demands for medication.
One of the the larger issues that has come to the fore is medication adherence, which represents a problem not just in terms of cost and medication wastage, but also in terms of people not being properly treated. A 2016 white paper ‘conservatively’ estimated that non-adherence was costing New Zealand $700 million dollars, while the WHO claims that only around 50% of medication is adhered to in developed countries. Taking these facts into account, it is not surprising that New Zealand has one of the highest avoidable hospitalization rates for Asthma and Diabetes, according to the OECD.
Fortunately, there’s an app for that.
Created in 2012 in Munich, Germany, the MyTherapy app is leading the way in attempts to tackle the adherence problem. Expert software developers, working with healthcare specialists and hospitals have combined to give a smooth, easily navigable user interface, constructed with the patient in mind. Available on both iOS and Android, MyTherapy is a free, effective, tool for managing medication.
The app’s main functions allow users to schedule reminders for medication, however complex the schedule, and log information, symptoms or measurements into a concise, easily readable journal. Users can also share progress with family or friends for extra support, as well as integrating an option to share data with doctors to give a better overview of effectiveness. Overall, it allows the patient to keep on top of their medication in a simple, yet comprehensive manner.
With a growing base of over half a million users, there are no adverts, nor do they sell data to third parties, which obviously has a great deal of appeal to users, given the sensitive nature of the information. Consistently adding new features, measurements and making tweaks, MyTherapy represents one of the more enjoyable application experiences available, without being hard work for the operating system or taking up valuable memory.
As new technology changes the modern world at breakneck speed, the mobile market is at the forefront of this. There are numerous examples of the potentially damaging and unpredictable effects; however, this represents one of the positive developments, showing the benefits it can have, and how apps can be used to improve and change life for the better.
You can download it here: