This blog post is directed towards my Research Methods paper within my degree.
“Good Research Process”
A good research process is one that contains a number of steps that helps the ‘researcher’ set up their initial research proposal with a strong foundation. What do I mean by that?
Think of it has a recipe, that if you follow correctly, rewards you with a tasty chocolate cake (or whatever you prefer).
The Georgetown University has 15 steps to Good Research on their website which I will be using in this blog in my own words.
Define and articulate a research question.
This is where you come up with your question with a hypothesis, this is your educated prediction that provides an explanation of your overall objective. eg. If we create drinkable sea water, water prices will decrease.
Identify possible sources of information.
Here is where you find actual accredited papers to gather needed information for your research to help aid you along the way, this does not mean using Wikipedia as a source but you could use them as a guide to an actual reliable source.
Judge the scope of the project.
Here is where you really knuckle down and get an idea on how big the project is going to be, and this is normally the stage where you realise if it’s feasible to move forward or not.
Reevaluate the research question based on the information that is available to you.
This is where you decide if there is enough supporting evidence or information available to you, so you can move forward with your research.
Decide how you will gather this information.
Will this information be gathered via surveys, interviews, experiments or via databases and websites?
Plan your research project.
Have you decided on your information gathering techniques? What sources are you going to use?
Now you know how you are going to get your information, go out and get it.
Refine your search strategies.
No one willing to do an interview? Maybe a survey instead?
Write notes and keep track of your sources.
The most important step! keep notes and your sources together.
Evaluate sources using appropriate criteria.
Have you used 100% sourced Wikipedia information? Yes? Maybe time to get some actual information from a credible source.
Synthesize, analyze and integrate information.
Time to combine sourced information and prior knowledge.
Go over your hypothesis and make sure you are on the same road as when you started, and you are still on track.
Use information for a specific purpose.
All the information that has been gathered through strategies and sources should be used for your specific project.
Understand issues around plagiarism, ownership, and copyright.
Is the information you are using copyrighted or worded from another paper?
Give credit where is due.
Make sure all sources are cited.
Three Examples of research failures.
Colgate Frozen Entrees.
In 1982 Colgate decided they would like to branch off from Toothpaste and oral hygiene and also make ‘TV Dinners’.
This failed because their target audience was put off from buying Colgate branded food as they were already a leading oral hygiene brand.
This was a massive fail for the company as they did not research their existing customer base, and how they would feel about buying Colgate branded food. Surverys would of told them this.
Playboy Magazine without Nudity
I don’t even need to explain why this one failed… But nonetheless, I will.
Back in 2016 Playboy magazine ran an ‘experiment’ to change there magazine from NSFW to somewhat safe for work, but not?
This seen their reputation plummet in the eyes of there consumers, and after one year they pulled the plug.
This was a massive fail just like the Colgate one as they did not consult their existing consumers, be that by Surveys in their magazines or on their website, i’m sure they would off seen some pretty one-way results.
I’m sure everyone is aware of when 3D TVs were a big thing and everyone needed one, well this was more because of curiosity and people wanting the latest tech.
3D television required the user to sit in front of their TV wearing ‘fashionable’ glasses to get the experience of 3D.
It was not long until people started reporting Eye strain as well as neck pain, from the way the TV was meant to be watched. The TV was carried by movies such as the Avatar and TV shows supporting the 3D format, but as soon as they decided to call it quits so did the 3D TV.
I think the reason this failed was that the manufacturers believed they struck gold with this new ‘Craze’ and would have people lining up to get one. This did happen but did they really think people would enjoy wearing glasses to watch their own TV?
If they had done more and longe internal reviews, I beileve the negatives would of been revealed and the 3D TV put away in the attic.